![]() ![]() This new lifestyle prompted a spike in DIY home improvements, furniture sales, and cleaning out the clutter. ![]() Many people probably spent more time in their homes in the last year than they did in the past five years. Here are the trends Pinterest predicts will define the next year, as well as popular search terms to guide your next business moves and marketing. Pinterest's latest report for 2021 could drum up new business ideas, or guide your existing business into new product launches, stocking fresh inventory, creative marketing campaigns, and expanding your sales channels. ![]() Eight of its ten predictions for 2020 were accurate. The company tracks more than 442 million monthly users' ideas to predict what might be trending months from now. Other search terms like "branding your business," "podcast design," and "accounting basics," more than doubled on the platform, which serves more as a visual search engine than just a place to save recipes and DIY home decor. It's the biggest increase on record. And that trend was noticeable across many platforms, including Pinterest, where searches for "small business ideas" grew 90% from the previous year. When it comes to nailing down a business idea, you may want to turn to the "pinners" for inspiration.Īmericans launched 4.4 million startups last year, a 24% increase from the year prior, according to think tank Peterson Institute for International Economics. ![]() Visit Business Insider's homepage for more stories.Some of the popular trends this year include spicy foods, low-key weddings, and minimalist home decor.Eight of its ten predictions for 2020 were accurate.Pinterest's trend predictions for 2021 are based on searches by its more than 442 million monthly users.Account icon An icon in the shape of a person's head and shoulders. ![]()
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